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Our Neighbourhoods

We’ve chosen to establish our homes in some of London’s most vibrant locations, excellently placed within walking distance to public transport, making inner city travel a breeze, and nearby to the thriving tech and design companies which are transforming this City.


We understand that travelling a long distance from home can often be disorientating, which is why we plug our guests straight into their environment from the word go. So if, like us, you’re an Authenticity seeker; you want to stay for longer, restore the work-life balance by taking time to visit family and friends, or live local, as part of a community, fear not - we’ve got you covered.

Our Area Guides
  • Select Our Area Guides
  • Bloomsbury
  • Camden
  • Spitalfields
  • Aldgate East
  • Old Street
  • Hoxton
  • King's Cross
  • Shoreditch
  • Amenities


Dating back to the days of the Domesday Book, Bloomsbury is undoubtedly one of London’s most iconic neighbourhoods; synonymous with culture, education, medicine and the arts. Once home to the City’s favourable intelligentsia (Charles Dickens, Darwin and Virginia Woolf amongst many others), today Bloomsbury is flooded with an abundance of cultural institutions; The British Museum, UCL, RADA and the University of London to name just a few… Despite its central location, Bloomsbury is home to some of the most beautiful parks and green spaces in all of London; making it the perfect location for those of you seeking a home from home, away from the madding crowd, who believe weekends are for soaking up every bit of culture this wonderful City has to offer.
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Notorious for it's Punk and subcultural roots, Camden is undoubtedly one of the most iconic and unique neighbourhoods in all of London. Home to the world famous eponymous market, if you can think of it, you can be sure to find it here in Camden Town. With a thriving music scene at night and an affordable foodie scene to rival anything you'll find in the City, this part of town is suited for families and professionals alike.
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Spitalfields is packed with trendy bars, eateries and shops, and only five minutes’ stroll from bustling Liverpool Street Station. A charming and historic locale, the area of Spitalfields is home to a number of famous markets; Old Spitalfields, Brick Lane, Petticoat Lane and Cheshire Street to name just a few... Whilst we're sure you'll never have a dull moment in this part of town, hop on the London Underground, and you can be in the heart of the city in around 15 minutes.
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Aldgate East

The eastern gateway to the City of London, steeped in history but now a global destination, Aldgate is where the financial hub of London meets its cultural heart...Retaining much of its original creative, gritty and urban edge, but located in the heart of central London, Aldgate and the surrounding areas of Whitechapel and Shoreditch are some of the most dynamic communities in east London.
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Old Street

Dating back to the thirteenth century, Old Street is an area of London undoubtedly steeped in history. Over the years, Old Street and surrounding neighbourhoods became home to an abundance of influential writers, poets, artists and designers – inspired by the bohemian and culturally rich surroundings. Today, the area has become saturated by new and established tech firms, earning the name ‘Silicone Roundabout’ as a nod to California’s Silicone Valley. Over three hundred technological firms proudly call the area home, with an international reputation as the heart of innovation and progress. With an abundance of trendy bars and new restaurants opening doors every week, this area of London is constantly evolving – making it an altogether exciting and inspiring place to be.
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Twenty years ago, this was rough-and-ready Hackney heartland, then London's artists moved in and now it is the trendiest place in the capital, a Mecca for facial hair, ironic haircuts, edgy art galleries and hip bars that play music that will only become fashionable in about six months’ time. Hoxton Square and Jay Jopling's White Cube gallery are where it all started and remain the heart of the area, while on a Friday night, the bars and clubs of Old Street are a strange place where the pinstripes and ties of the City mingle with the extravagant fashions of the avant-garde.
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King's Cross

Once the epicentre of the punk movement in the 80s and its adjacent notoriety, Kings Cross has undergone a cultural facelift over the years and has since earned a reputation as a contemporary technological and cultural hub. Home to the likes of Google and The Guardian, with its two major stations connecting the UK with mainland Europe, King’s Cross is a quickly expanding area, bustling with local creatives and thrill seekers alike.
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An area of London built on creativity since the very start, Shoreditch was once home to ‘The Theatre’, the first theatre to be erected in the city. Soon after came the famous ‘Curtain Theatre’, where Shakespeare premiered many of his most influential productions including Romeo and Juliet. During the 17th Century, Shoreditch became home to a huge influx of Huguenot weavers, craftsmen and merchants, who no doubt had a lasting influence on the modern day functioning of the town, which has become a thriving hub for creative folk, including artists, designers and tech professionals. Thoroughly modern, though still retaining its original charm, Shoreditch is bursting with culture - from the diverse range of bars and eateries to the mass of boutique and vintage shops. A stone's throw from the city, yet a microcosm unto its own, business and leisure travel has never been so easy. 
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